As designers, engineers and individuals who have spent our lives in the music industry, we are not satisfied with anything less than perfection. We’re many of the same people from world-famous NAD that pioneered HiFi in the 70s, and we continue to relentlessly pursue innovative technologies and faithful music reproduction. We’re not just another computer company. We’re all about sound.
Digital audio got its start like any other new technology. It was amazing and new – limited and imperfect – and naturally became the adopted standard for the next generation. We love technology, but we love music even more. To us, digital just wasn’t up to par, so we decided to set out and raise the bar on digital so that audiophiles and music lovers would hear what they’ve been missing since digital audio came into existence. Even 16-bit CDs have only about half of the audio spectrum that the master recording holds, and that’s a whole lot more than MP3s have left in them. With more than a decade of compressed audio piping through earbud headphones and cheap dock players, the time had come. The portable players we all love have created a new way of listening to music, but there hasn’t really been much there to hear. Until now. Enter true 24-bit HD digital audio.